Pioneering craft beer shop in Finland

The first privately-own beer shop in Finland opened its doors in the Helsinki city centre in 2016. Founded by two shopkeepers and life-long friends, Erkki and Tuomas, the award-winning beer store served as the kickstart for the mighty Pien Universum.

The Pien values

Responsibility

We are the forerunners of change in drinking culture in Finland. We encourage our customers to choose quality over quantity.

Positivity

Our glasses are always half full!

Communality

We develop a beer culture together with you to make life taste better.

Equality

We welcome anyone as they are. We celebrate the joy of craft beers with everyone who respects human dignity and cares about others.

Transparency

We act boldly to defy ancient practices but never forget to respect the sections of the law without hiding anything. It is essential for us to support small producers and the domestic economy.

Professional pride

We want to serve only the best for our customers: top-quality products and the best service possible.

Activism

We campaign loudly for our values and always stand with small producers.

Carefully selected breweries & hand-picked products

Pien represents the best breweries and craft beers in the world, regardless of the country of production – our goal is to fill your glass with a beer that you will remember for years to come. In addition to the quality of the beer alone, the breweries we represent must be genuinely independent – when you buy from us, you can be sure that your money is not flowing to big corporations. Equal and green values of Pien are also reflected in the operations of the breweries we decide to partner with.

Like a candy store of beer, the inventive and colourful selection of tasty beer delicacies surprises with its fresh flavour combinations and novelties every week!

Culture above all

Pien wants to build a responsible and communal culture around the beer because life with malt tastes better when enjoyed together and wisely. Campaigning for genuine small producers and making the Finnish alcohol legislation more European is at the heart of the Pien family. We believe that less is more – quality over quantity.

Our mission

We want to broaden the world of beer by developing beer culture and campaigning for the Europeanisation of Finnish alcohol legislation. We act as a messenger, importer, supplier and producer of quality beer every day, aiming for an excellent customer experience.